Build the survey you need, not the one a template allows

Surveys & builder

1. 01

   Five survey types, each scored the right way

   Scored types come with their score question in place, on the right scale. You can reword it — the scale stays fixed so scores stay comparable.

   • Net Promoter Score, 0–10: % promoters minus % detractors
   • Customer Satisfaction, 1–5: the share of 4s and 5s
   • Customer Effort, 1–7: the average ease rating
   • General Feedback, 1–5: the average rating
   • Freestyle: no fixed score question — every scale is yours
2. 02

   Custom scales with your labels and your values

   Design every point of a scale: 2 to 11 points, each with its own label, a value from 0 to 100 and an optional picture. Agree can be worth 4 in one survey and 5 in another, and you choose the order respondents see.

   • Start from agreement, satisfaction faces, yes / no or star templates
   • Custom scales feed pillar scores and favourability like any other scale
   • Freestyle surveys are built entirely from your own scales
3. 03

   Pictures as answers

   Any answer option can carry a picture. Pick from built-in faces, thumbs, stars, hearts, ticks and crosses, or upload your own PNG, JPEG, GIF or WebP image of up to 1 MB.

4. 04

   Pillars, order and the small things that save time

   Group questions into pillars — they become the columns of your results. Drag questions and groups into the order you want.

   • Mark questions required or optional
   • Duplicate a question in one click
   • Reuse the answer options of another question
   • Single choice, multiple choice, free text, scales and custom scales
5. 05

   Import questions from a spreadsheet

   Download the Excel or CSV template, fill in one row per question, and upload it. Every row is checked with the same rules as the builder, and problems are reported by row and column. Imported questions are added to your draft for review — nothing is saved until you say so.

6. 06

   Choose how respondents move through it

   Show every question on one page, one group per page, or one question at a time — the focused option that works best on a phone. You can change this at any time, even after publishing.